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You are here: Home / Archives for Web and Technology / Website Promotion

Promoting your site in the real world

March 7, 2008 by Tricia

I’ve been trying to think of a way to promote my sites when I’m not online.

Last November when I went to the Vegas blogging conventions a lot of people had made up business cards and some had even made up created little gifts to hand out with their logo and site address on them.

I’d thought of making up some cards before I went but honestly I was feeling so sick as I began to prepare for my trip that I just didn’t get around to it.

I’ve been thinking of making up some logo pens or something that I could hand out. Business cards too of course, but I think pens are good too because everyone needs a pen and if the pen them happen to be using has your logo and site address on it they might remember to visit your site right?

Have you come up with any cool ideas to promote your site offline?





Filed Under: Blogging, Great Sites, Home and Lifestyle, Sales and Marketing, Web and Technology, Website Promotion Tagged With: blog, Blogging, blogging convention, business, business cards, cool, create, Gifts, ideas, logo, my sites, November, offline, online, pens, people, promote, promote your site, real world, site promotion, trip, url, visit, website address

Do you hate popups as much as I do?

January 29, 2008 by Tricia

I mostly use firefox these days when I’m working on my sites or visiting websites on the internet. I have the popup blocker turned on and I only allow a few sites to give me popups simply because the only way to get the sites to work is to allow popups.

However, lately I’ve found a number of sites that are some how able to bypass the browsers popup blocker controls. Several sites I visited yesterday ended up automatically giving me popup ads.

I hate that!

Seriously, if you’re site works in such a way that you occasionally need to send a visitor to another page while they are doing something on one page – for example registering for the site or for a contest and the reader is supposed to agree to the terms of service or contest rules – don’t make it a popup. Let the link take the visitor to another tab or window or at least give them a choice of whether the link should popup or take them to a new tab.

As for popup ads? Get rid of them! If you want ads for your site tastefully place them in your sidebar or fit them in your post. Honestly. I never ever click on popup ads and I will not ever click on a popup ad. Ever!

Filed Under: Blogging, Great Sites, Internet, Web and Technology, Web Design, Website Promotion Tagged With: browser, bypass, choice, control popups, firefox, hate, Internet, link, never click, new, new tab, new window, popup, popup ads, popup blocker, post, read, register, registering, rules, sidebar, sites, terms of service, visit, visiting, visitor, website, Website Design, websites

Get in on the BlogRush

September 25, 2007 by Tricia

Well I finally bit the bullet and signed up for Blogrush. I believe BlogRush only opened it’s doors last week but already thousands upon thousands of bloggers have signed up for a free account.

So what is Blogrush anyway?

Well, simply put, it’s another way to promote your blog. You sign up, add your blogs feed to Blogrush and then put the widget on your site. The widget will show blogs that are in the same category as the one you listed your blog under. In this way, your blog will be promoted on sites similar to your own. If your visitors like your site they’ll probably be interested in visiting some of the blogs that show up in your widget so you’ll be helping out other bloggers too.

It’s a win win situation!

Here’s how Blogrush explains things:

What Is BlogRush And Why Should I Use It?

BlogRush is a “Cooperative Syndication Network.” It’s a network of blogs that run a small “widget” on their pages. Each time this widget is loaded it will contain 5 clickable headlines which are the blog post titles to other users’ posts. Clicking on any of these links will open a new browser window and load the blog and full post. Users earn “syndication credits” based on each time their blog loads the widget as well as each time any of their referrals (users that signup after clicking the “add your blog posts” link on the widget) loads the widget. They also earn additional credit based on all the activity through 10 generations of referrals. 1 Syndication Credit = having one of their recent blog post titles served inside the widget on another member’s blog.

How Do I Earn Syndication Credits?

Syndication credits are earned based on the following formula: You earn credits on your own traffic using a 1:1 ratio. (One credit for each time the widget is served.) You then earn credits based on your referrals traffic (and their referrals traffic) through 10 generations of referrals based on the following ratios: 1st and 2nd generation (i.e. your direct referrals and their direct referrals) 1:1, 3rd – 6th generation = 1:4 ratio, 7th – 10th generation = 1:8 ratio. After all the math is calculated, there is a surplus of 1 headline space (5 spaces in each widget load) for every 10 that are served. So 10% of all the headline space is reserved for BlogRush itself to sell or use.

So if those of you who haven’t signed up yet would sign up under me using my referral code I’d appreciate it as I need some referrals in order to have my blog posts show up in my widget. Once you sign up invite some friends and make a blog post to get others to sign up under you.

My widget is in the lower left sidebar, but I thought I’d also try putting it in this post so that you an clearly see what it looks like:

Get in on the BlogRush early! Sign up now!

Filed Under: Blog traffic exchanges, Blogging, Cool stuff, Recreation, Sales and Marketing, Web and Technology, Website Promotion Tagged With: account, blog, bloggers, Blogging, Blogrush, blogs, credit, free, friends, help, links, network, posts, promote, read, referrals, show, sites, traffic, traffic exchange, visit, visiting, visitors

Marketing and promoting our sites!

September 23, 2007 by Tricia

I think I spent close to two hours today adding people to the blogrolls that I run and adding a few of my sites to blogrolls run by others! I also listed our sites on a few new directories that I discovered.

Busy busy! I’d say I spent most of this week working on advertising and promoting our sites. Hopefully the time I put into this pays off in the near future.

How did you spend your Saturday?

Filed Under: Blogging, Internet, SEO, Web and Technology, Website Promotion Tagged With: marketing, promoting, sites, websites

Hiring a SEO company to market and promote your web site

September 8, 2007 by Tricia

As a former small business owner, and now a webmaster for more than 15 websites, I’ve learned quite a bit about marketing and promoting over the years.

Back when I had my jewelry trade business few companies had websites on the internet. Now, it’s almost unheard of to not have one.

The trouble is that not all business owners – big or small – are webmasters. Even if a business owner knows enough to create website for their company or hires a web designer to create their company page they must concentrate on the day to day aspects of their business, and as a result they don’t have time to learn all the ins and outs of promoting the online aspect of their company.

As I said, over the years I’ve learned quite a bit about promoting and marketing my websites online. I think I’m fairly good at it too, but now that I have so many sites to manage it’s getting harder and harder for me continue to promote my sites. Building the sites and creating content takes up the majority of my time.

I know several website owners, bloggers and even small business owners who are in the same position as I am. There just isn’t enough time in the day to do it all, and to do it well.

I’ve seriously considered hiring a SEO company to help market and promote my sites and get them the best rankings on the search engines for their keyword phrases. A company that knows how to set up a good promotional campaign can help an online business or website gain links, increase page rank and most importantly increase the amount of traffic to the site.

Over the last couple of months I’ve been looking at SEO companies services as I’ve tried to decide whether to hire a professional service to promote my sites or to continue to do this on my own.

One of the companies that I’ve been looking at recently is HTP Company. HTP is an Internet Advertising Company that specializes in web site marketing, internet advertising and marketing online.

I believe that HTP (High Technology Professionals) has been in business since 1996. They certainly offer quite a number of services and have some very informative articles on their website including a free Internet marketing, search engine optimization and Internet advertising tutorial for those that want to learn more about SEO.

Services offered by HTP include publishing, business consulting, search engine positioning, web development, web site design, marketing strategy, sales implementation and internet advertising. In other words they do it all.

One form of internet advertising that they specialize in is helping their clients buy text links, banner ads, text ads and in the creation of pay per click campaigns. All of which are of course aimed at increasing a websites SERP (search engine results page ranking), promoting the site or business and increasing traffic and sales. HTP Company can also place ads for your site on over 121,000 different websites.

As I look through their site I’ve become more and more impressed by the amount of services offered and the wealth of information on each and every page. Some SEO company websites just list their services and don’t really explain what each service really is or why these types of services or techniques are important to anyone who owns a website. You can actually learn quite a bit just by reading through the site if you are so inclined.

I’m also impressed by the partial client list on their About page. They have quite a few Fortune 500 corporations listed as clients. HTP Company has to be good at what they do to have secured such high profile companies as clients.

Can you see why I’ve been considering hiring HTP Company to help me promote my sites? Visit the HTP Company website yourself and see if they can help you promote your business or web site.

Before I stop gushing about this SEO company I should tell you that they also have a business directory where they list professional web sites and businesses. You can write to them to request that they view your site and add your link to their directory.

Filed Under: Sales and Marketing, SEO, Services, Web and Technology, Web Design, Website Promotion Tagged With: add your link, Advertising company, article, articles, banner ads, blogger, business consulting, buy, buy text links, campaigns, clients, company, consult, corporation, directory, ecommerce, High Technology Professionals, hire, HTP company, information, Internet, Internet advertising, keywords, links, market, marketing, marketing strategy, my sites, online, online business, online promotion, page rank, pay per click, promote, promoting, promotion, promotional campaign, publishing, ranking, sales, sales implementation, search engine, search engine positioning, search engine ranking, search engines, SEO, SEO company, seo techniques, seo training tutorial, SERP, service, small business, text ads, traffic, tutorial, Web Design, web development, Web Hosting, web site design, website, websites

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