Archives for September 2007

As a former small business owner, and now a webmaster for more than 15 websites, I’ve learned quite a bit about marketing and promoting over the years.

Back when I had my jewelry trade business few companies had websites on the internet. Now, it’s almost unheard of to not have one.

The trouble is that not all business owners – big or small – are webmasters. Even if a business owner knows enough to create website for their company or hires a web designer to create their company page they must concentrate on the day to day aspects of their business, and as a result they don’t have time to learn all the ins and outs of promoting the online aspect of their company.

As I said, over the years I’ve learned quite a bit about promoting and marketing my websites online. I think I’m fairly good at it too, but now that I have so many sites to manage it’s getting harder and harder for me continue to promote my sites. Building the sites and creating content takes up the majority of my time.

I know several website owners, bloggers and even small business owners who are in the same position as I am. There just isn’t enough time in the day to do it all, and to do it well.

I’ve seriously considered hiring a SEO company to help market and promote my sites and get them the best rankings on the search engines for their keyword phrases. A company that knows how to set up a good promotional campaign can help an online business or website gain links, increase page rank and most importantly increase the amount of traffic to the site.

Over the last couple of months I’ve been looking at SEO companies services as I’ve tried to decide whether to hire a professional service to promote my sites or to continue to do this on my own.

One of the companies that I’ve been looking at recently is HTP Company. HTP is an Internet Advertising Company that specializes in web site marketing, internet advertising and marketing online.

I believe that HTP (High Technology Professionals) has been in business since 1996. They certainly offer quite a number of services and have some very informative articles on their website including a free Internet marketing, search engine optimization and Internet advertising tutorial for those that want to learn more about SEO.

Services offered by HTP include publishing, business consulting, search engine positioning, web development, web site design, marketing strategy, sales implementation and internet advertising. In other words they do it all.

One form of internet advertising that they specialize in is helping their clients buy text links, banner ads, text ads and in the creation of pay per click campaigns. All of which are of course aimed at increasing a websites SERP (search engine results page ranking), promoting the site or business and increasing traffic and sales. HTP Company can also place ads for your site on over 121,000 different websites.

As I look through their site I’ve become more and more impressed by the amount of services offered and the wealth of information on each and every page. Some SEO company websites just list their services and don’t really explain what each service really is or why these types of services or techniques are important to anyone who owns a website. You can actually learn quite a bit just by reading through the site if you are so inclined.

I’m also impressed by the partial client list on their About page. They have quite a few Fortune 500 corporations listed as clients. HTP Company has to be good at what they do to have secured such high profile companies as clients.

Can you see why I’ve been considering hiring HTP Company to help me promote my sites? Visit the HTP Company website yourself and see if they can help you promote your business or web site.

Before I stop gushing about this SEO company I should tell you that they also have a business directory where they list professional web sites and businesses. You can write to them to request that they view your site and add your link to their directory.